Hi. I'm Richard O'Keef, and I've discovered there are certain things you and I can do to bring out
the generosity in people.
You see, generosity is an emotion, and the amount of money people spend at your fundraising event will depend
on how they feel. From the moment your guests step into your event until the time they leave,
they are in YOUR realm of influence. What you do (or fail to do) during that time will make a
difference in how generous your guests feel. Here is what I've discovered:
If your guests feel like royalty, get choked up with emotion over your cause, want what
you're selling, and discover the thrill of bidding, not only will they give you a lot of
their money, they will thank YOU on their way out.
I will show you how to make that happen when I meet with you and your committee. But if we cannot get together...
...I've written a book to help you
Producing a successful fundraising event comes as a result of accomplishing the right tasks.
Those who leave out the right tasks, no matter how sincere their desire, how hard they work,
or how noble their cause, generally meet with less-than-desired results.
If producing a successful fundraising event is a result of doing certain tasks, then anyone, regardless of their background or experience,
can be successful. They just need to know the tasks.
My book, Shake the Money Tree: How to Produce a Winning Fundraising Event with a Live and Silent Auction, will show
you the four objectives that are achieved at every successful fundraising event and the tasks that need to be accomplished to make sure
those objectives are met. 160 tasks divided among 15 hypothetical committees. These tasks will:
Help with every logistical decision, from planning a budget to properly thanking everyone
Show how to get people to donate time, goods, services and money
Keep you from making costly mistakes
Help you fill your event with guests
Show how to meet, even exceed your financial goal with multiple sources of revenue
Motivate guests to bid high on auction items and services
I've discovered that guests react differently to the different styles that auctioneers
use when calling for bids – be they professional auctioneers or not. Some styles can
be boring and uninspiring – even irritating and insulting. After all the work you've done,
you want an auctioneer who can get the audience caught up in the thrill up bidding.
Everything you do at your fundraiser should be to inspire generosity and remove any excuses
that would discourage people from being generous. I can show you how to make that happen at your next fundraising event.
Here are some of the organizations I've served:
Ballet West
American Lung Association
March of Dimes
Boy Scouts of America
Blue Cross Blue Shield Caring Foundation
Boys & Girls Clubs
City of Evanston, Wyoming
Road Home
Utah Boys Ranch
Jr. League of Salt Lake City
Ouelessebougou
Kostopulos Dream Foundation
Utah Juniors Volley Ball Club
Sugar House Rotary
West Jordan Rotary
South Valley Sanctuary
Candle Lighters
Jordan School District
Rocky Point Haunted House
Best Friends Animal Sanctuary
Rire Woodbury Dance Company
West High School Choir
Skyline High School Baseball Team
Alta High School Baseball Team
Easter Seals
Care Source Hospice
Community Nursing Services
American Heart Association
University of Utah Museum of Fine Art
Bad Dog Rediscovers America
Utah Symphony Guild
Nature Conservancy
Utah Museum of Natural History
Wasatch Humane
Image Reborn Foundation
Park City Performing Arts Foundation
Cystic Fibrosis Foundation
Davis County Arts
Salt Lake Arts Foundation
Utah Youth Village
Red Butte Garden
Alzheimers Foundation
YMCA
Huntsman Cancer Foundation
Utah Cancer Foundation
American Cancer Society
Hawk Watch International
University of Utah Hospital Foundation
International Dutch Oven Society
SPLORE
Elite Wrestling
Homeward Bound Foundation
Davis School District
David Eccles School of Business Scholarship Foundation